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September 2016

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Don't give up easily!


Photo Sep 08

"I’ve been working at Jimmy John’s for 2 1/2 years. Recently I was given a chance to run a unit in California. This was my chance. During the first couple of days on the job I wanted to leave. I was totally overwhelmed but I don’t give up easily! I kept going. I’m so glad that I did! I really enjoy my job. I’m happy.”

-Vin Norris, 1st Assistant, Los Angeles, CA #9071


13 Times Jimmy John's Saved Lives


Not all heroes wear capes. Some wear black t-shirts.

When the struggle bus seems like an easy ride, you just need someone who will always be there. Someone who has your back through the good, the bad, and the ugly. JJ's has got your back through the thick and thin and the even thinner...



1. When your 21st birthday tries to get the better of you


2.  When you're trying to stand out from the crowd

3. When you just need a study buddy


4. When you're just not feeling it


5.  When college gets too expensive


6. When you're trying to set goals


7.  When you've got that late night craving...and it's raining


8. Or looking for a little foodie call action


9. When you didn't have time for breakfast


10. When you need to remember the basics


11. When life hits you


12. When you're running low on dough


13. When you can see the light


So the next time things get a little hairy, just remember:  

19-year-old Jimmy John's Owner Turned a Sandwich Shop into a Billion-Dollar Business. NBD.


JJgoalsWhen Jimmy John Liautaud was 19 years old, he took out a small loan from his dad, moved from the Chicago suburbs to the college town of Charleston, IL and opened his first sub shop in a 2 car garage down a back alley. (It was by a bar, college town gold!)

First JJ's

 With four subs on the menu and lots of drunk college kids to buy ‘em*, Jimmy was able to pay back his dad within 3 years. 8 years after that, he started franchising.

Unknown-1 2 *see 

Fast forward to today, and Jimmy John's is rockin out in 43 states across the U.S. with over 2,500 locations.

But turning a small sub shop into a kick-ass business wasn’t an overnight success.

In 2002, Jimmy realized that almost half of the franchise locations were failing and he took matters into his own hands. He worked with the franchise owners to explain what got him to where he was: late nights, long hours, weekends, rain, snow, or shine and lots of hard work. He started only selling stores to folks who were ready to adopt that lifestyle.


Moral of the story: hard work prevails! Anyone - of any age - can create a successful business out of a simple idea. 

Today, Jimmy John's is worth an estimated $2 billion dollars and will be joining the Roark Capital Group who has recently acquired a majority interest in Jimmy John’s. Roark also owns businesses like Arby’s, Drybar, Cinnabon, Wingstop and Moe’s.

To read the full story, check out Crain's Chicago Business article




Real food, real people!



“I love being a Guerilla Marketer because we make a huge impact on the people we teach to guerilla market. The entire team genuinely cares about each other and they care about doing a good job. I work at a different Jimmy John’s each week, I see people that enjoy being at work. How often does that happen? Customers notice the positive energy from the minute they walk into the store every time. When I teach the store manager to sample the store’s delivery area, I love to introduce people to JJ’s with a tasty sample made with best in category ingredients. The coolest is when they come back to order because they loved it so much! I love it. The food's real, the team is real, Jimmy is real, we love what we do and we make a difference. That's cool!"

-Joe Madrid, Guerilla Marketer, Villa Park, IL

Extraordinary: The Difference is a Little Something Extra



"Before Jimmy John’s, I was an Operations Specialist in the Navy for eight years. I learned to get things done quickly and efficiently and that’s how we do things at Jimmy John’s. It’s a perfect fit for me. I come in early and bust out operations to set up my team for success which makes the lunch rush that much more fun! Bottom line: I love my job and I love the people that I work with. We are family. This is not a normal place to work this is an extraordinary place . Thanks Jimmy!"

- Patrick Monahan, General Manager, Mission Viejo, CA, #2808