Skip to main content
< Back To Main

A Letter from our President & CEO

Back To Main

06/04/2018

To our customers,

If you’ve ever wondered what makes Jimmy John’s so Freaky Fast®, you’re not alone. We are, in no uncertain terms, obsessed with the speed, quality, and freshness of sandwich-making.  

Jimmy John’s employees are at the store early every morning to bake fresh bread that is never served more than four hours after it is baked. We slice the lettuce daily into perfect, crisp 3/32-inch slices. 

If doing things the way we do things makes us freaks, well then, freak yeah, we’re freaks. We’re proud of it and we’re celebrating by launching a new campaign to let the world know about our freakish obsession.

Freaks care about things that regular people don’t even think about. What kinds of things? 

  1. We bake fresh bread in our stores all day, every day, and we don’t serve bread that’s more than four hours out of the oven.
  2. We use all-natural meats and fresh veggies. All-natural means our meats are minimally processed and contain no artificial ingredients.
  3. Our cheese, veggies, and meats are all hand-sliced fresh daily – in every single Jimmy John’s location.
  4. Every day, we spend six hours prepping so we can make you a sandwich in 30 seconds.
  5. Jimmy Chips® are kettle-cooked in 100% peanut oil. Regular Jimmy Chips® and Thinny Chips® have three simple ingredients: potatoes, peanut oil and salt. That’s it!
  6. We have a cleaning list with 79 items that are performed daily because who doesn’t want to eat in a clean restaurant?

Visit us at Jimmy John’s and meet our awesome freaks.

All stores now have a new menu design to make it easier to choose your sandwiches and we’ve added these three new items to blow your taste buds away: 

  1. Kickin’ Ranch® – Made by hand in each store with fresh buttermilk and pureed hot cherry peppers – great for dippin’.
  2. Sliced Pickles – You’ve said you love JJ’s world’s best pickles, so now you can add sliced pickles to any sandwich as a freebie.
  3. 16” Giant Sandwiches – Freakishly hungry? We’ve added new giant 16” sandwiches to satisfy the biggest appetites.

Your support over the years has been amazing and we’ll never take that for granted. That’s why our freaks are always ready to keep freaking you out with the perfect sandwich.

Freak Yeah.™ 

So, come on by – we’ll show you Freaky Fast!®

James North – President and CEO

P.S. – Check out our new TV commercials starring some of our genuine, certified freaks doing their thing!